Grootbos Private Nature Reserve and Grootbos Foundation receive the Midas Touch at the African Responsible Tourism Awards
Grootbos Private Nature Reserve is the joint gold winner in the African Responsible Tourism Awards: Poverty Reduction 2015.
This thrilling announcement was made last Thursday 16 April at the gala event at World Travel Market Africa, when Grootbos walked away with this coveted acknowledgement of the responsible tourism ethos instilled at the reserve.
The African Responsible Tourism Awards celebrate the most inspiring stories in responsible tourism on the African continent and showcase tourism organisations which are, actively and demonstrably, taking responsibility for making tourism stronger.
From the onset the spirited owners of Grootbos envisaged the transformation of the poverty-stricken surrounding communities through capacitating citizens. They set forth on a mission to conserve the biodiversity of Grootbos and the greater Walker Bay vicinity and to develop sustainable livelihoods through responsible ecotourism, enterprise development, sports development and education. For more than a decade Grootbos and their non-profit partner organization – the Grootbos Foundation - have designed and implemented social developmental and environmental conservation projects in the horticulture, agriculture, conservation, sport and education fields to empower local rural communities.
“…The world renowned Grootbos Private Nature Reserve is a multiple award winning five star ecotourism destination which specialises in the remarkable terrestrial and marine biodiversity of the Cape region of South Africa. For nearly two decades Grootbos has promoted the region’s beauty, interpreted its intricate stories, researched some of its many secrets and developed a suite of projects focused on conserving this exceptional part of the world for posterity. The Foundation was established in 2003 by reserve owners, the Lutzeyer family, with the aim of simultaneously protecting the unique natural environment of the region, and also improving the lives of local communities in a concrete, sustainable manner. A core philosophy linking conservation with social development initiatives has made Grootbos a world leader in terms of sustainable and responsible ecotourism.”
This award is a major highlight for Grootbos Private Nature Reserve and the Grootbos Foundation and puts the bellows to the fire to reach even bigger heights in our mission to enhance our surrounding communities as flourishing beacons of inspiration.
The full press release of African Responsible Tourism with details of both gold and silver winners available at http://www.responsibletravel.com/awards/africa/winners-2015.htm
A small selection of photographs is available on the WTM Africa gallery. http://wtmafrica.mediafiler.net/wtmafrica/start/index/WTM%20Africa%202015/Day%202%20Thursday?fc=browse&column=6